Why Is a Mr. Pickles Franchise Better Than a Subway Franchise?

admin_mrpickles | July 21, 2025 |

Why Is a Mr. Pickles Franchise Better Than a Subway Franchise?

When exploring options for launching your own quick-service restaurant (QSR franchise), the Subway franchise often comes to mind as a familiar choice. But is familiarity enough to justify an investment like this? 

In the highly competitive world of sandwiches and subs, franchisees need more than a known name—they need a brand that gives them continuous support, customer loyalty, and scalable growth. As a powerhouse in the U.S. QSR space, there’s no question why Mr. Pickles stacks up against Subway and the rest of our competitors in several key franchising areas.

Choosing the Right Sandwich Franchise: What’s at Stake

Becoming a franchise owner is a serious decision, requiring substantial financial and personal commitment. Whether you're a seasoned entrepreneur or a first-time investor, choosing the wrong partner can lead to frustrating setbacks—especially in markets filled to capacity.  

Some of the biggest issues with many major QSR brands include:

  • Lack of Brand Differentiation: Many QSRs use cookie-cutter approaches to stand out against their competitors, offering little that sets them apart in an overcrowded market.
  • Limited Franchisee Support: Once they’ve been onboarded, many franchisees are often left to fend for themselves and navigate a competitive industry with minimal corporate involvement.
  • Stagnant Innovation and Engagement: Numerous brands struggle to innovate or engage new customers, leaving them stuck with outdated operational systems and ineffective advertising strategies. In contrast, more popular franchises, such as Subway, face other significant challenges, including market oversaturation and a waning customer base.

With nearly 30 years in the game, Mr. Pickle’s has grown organically from a beloved California sandwich shop into a premium QSR brand with over 60 thriving locations nationwide. We’re recognized as one of the fastest-growing restaurants, thanks to our community-first ethos, award-winning sandwiches, and savvy expansion model.

Head-to-Head: Mr. Pickles vs Subway Franchise Comparison

When evaluating two of the best sandwich franchise opportunities, Mr. Pickle’s and Subway often come to mind based on brand identity, technological innovations, and overall profit potential.

CategoryMr. Pickle’sSubway
Brand Identity
  • Dynamic regional loyalty
  • One of the fastest-growing QSR brands in the U.S.
  • Committed to maintaining high-quality food, service, and community involvement
  • Strong global presence
  • One of the most valuable QSR brands
  • Revolves around freshness, accessibility, and customization
Market Position
  • Leverage technology for operational excellence and superior customer experiences
  • Known for fresh ingredients and locally-sourced greens
  • Has a large volume of franchise units nationally and globally
Franchisee Support
  • Comprehensive training, including strategies for using MP’s business model and improving community engagement
  • Extensive real estate assistance
  • Regular corporate marketing aid for targeted national and regional demographics
  • Up to 100 hours of onsite and classroom franchise training
  • Virtual corporate support
  • Ongoing assistance with security and safety procedures
Startup Costs
  • $151K ‒ $342K
  • $140K ‒ $342K
Profit Potential
  • $656K a year
  • $400K annually with 15-22% profit margins
Innovation
  • Partnered with Samsung in 2025 to use digital kiosks to increase operational efficiency and guest satisfaction
  • Customers can do online ordering and e-gifting on MP app
  • Redeemable Pickle Points give guests added value for money
  • Launched smart fridges in 2022 with AI and natural language processing (NLP) tech for enhanced customer interactions
  • Partnered with Doritos in 2025 to create ‘Doritos® Footlong Nachos’
Menu Flexibility
  • 'The Sammie' menu option caters to different customer sizing preferences
  • Flexible 'secret' menu available for online customers
  • Subway’s subs, cookies, dipper, and nachos all have ‘footlong’ sizing options

When comparing Mr. Pickle’s to Subway, the differences are clear. Subway is a global giant, known for its extensive franchise network and a focus on accessibility and customization. Despite this, Subway’s market position faces increasing oversaturation along with declining consumer excitement. 

Additionally, their brand is everywhere—and that can be a major problem. With thousands of locations, many of their markets are overserved, leaving new franchisees to battle tight competition in non-exclusive territories. As a result, brands like Mr. Pickle’s have become fan favorites in communities where quality matters more than quantity.

While Subway has affordable and accessible startup costs, we offer a unique opportunity with higher annual revenue potential, significantly outpacing Subway’s lower profit margins. With customizable menu options like “The Sammie” and Pickle Points, which give our guests more bang for their buck, Mr. Pickle’s is a leader in the sandwich restaurant franchise space.

Why Mr. Pickles Is the Better Franchise Investment

Mr. Pickle’s continues to climb the ranks as one of the best multi-unit franchises for entrepreneurs seeking scalable success without sacrificing autonomy. 

Our strong commitment to high-quality food and community involvement has helped us achieve regional loyalty by delivering fresh sandwiches, subs, salads, and more, made with locally-sourced ingredients. With innovations like Samsung kiosks, an app for tailored online ordering, and a “secret” menu for online guests, we’re all about embracing technology to enhance the customer experience.

Our franchise investment offers franchisees:

  • An unapologetically bold, quirky brand voice that turns heads
  • Flavor-forward, premium positioning with freshly baked breads and hand-sliced proteins

In every key category — from branding and support to profits and innovation — Mr. Pickle’s outperforms Subway’s franchise model. We’re a community-centric brand built to empower franchisees and deliver lasting value.

When you join Mr. Pickle’s, you become part of a story three decades in the making, offering:

  • Multi-unit expansion success in California, Arizona, and now into Los Angeles
  • Rapid growth experienced by franchisees thanks to local engagement and corporate support
  • A steady stream of menu innovation to keep guests coming back for second servings

While subway franchising may seem like a safe bet, true success comes from aligning with a brand that offers real growth, unmatched support, and an experience that guests crave. From our hand-crafted sandwiches and tech-forward operations to our nurturing franchisee model and bold, beloved brand, it’s no wonder that Mr. Pickle’s is one of the best sandwich franchise opportunities available to investors.

Visit our homepage today to learn more about Mr. Pickle’s available territories to help you make your mark on the QSR market. Start your entrepreneurial journey now with one of the most exciting sandwich restaurant franchising opportunities in the country!

Franchise Marketing Agency by Ignite Visibility
© 2025 Mr. Pickles Sandwich Shop
phone-handset linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram